Is Anthem Gold Group Legit? My Honest Review

Before moving a dollar of retirement money into physical metals, I wanted a no-nonsense Anthem Gold Group review that didn’t read like a paid advertisement, so I spent a few days pulling apart their BBB file, Trustpilot complaints, IRS rules under Internal Revenue Code §408(m), and the fine print on custodians like Equity Trust Company and depositories like Delaware Depository.

Here’s what I found — the good, the questionable, and what every retirement saver should know before picking up the phone.

My First Impressions of Anthem Gold Group

The first thing I noticed visiting anthemgold.com was a homepage built around Brian Kilmeade’s Fox News endorsement and a clean three-step process pitch. That’s standard playbook for any precious metals dealer in 2024, so it didn’t move me much.

What did stand out: the phone was answered quickly, the rep didn’t read from a high-pressure script, and the website actually lists product names by mint origin (Royal Canadian Mint, U.S. Mint, Perth Mint).

Less impressive: no published spot prices, no public fee schedule, and a buyback program mentioned in marketing copy but never fully spelled out anywhere I could find.

So my opening read was a company that talks transparency but practices the same “call us for pricing” model as nearly every competitor.

Who Is Behind Anthem Gold Group?

Knowing who actually runs a precious metals firm matters more than most people realize, because the gold IRA space has seen its share of fly-by-night operators caught by the Federal Trade Commission and Commodity Futures Trading Commission.

I went straight to the Better Business Bureau file and California business records to verify ownership.

Years in Business and Company Background

Anthem Gold Group, LLC was registered on September 1, 2023, with the BBB file opened roughly two weeks later. That makes the company just over two years old at the time of this review.

Headquarters are in Woodland Hills, California (6320 Canoga Ave #1600), not Beverly Hills as some third-party reviewers misreport. They run a single office with about 10 employees and serve all 50 states.

Leadership and Ownership Transparency

The BBB lists Jake (Jacob) Shulman as the Owner and Principal Contact. He’s the only named principal publicly tied to the company.

You’ll find some review sites incorrectly listing “Anthem Blanchard” as the founder. That’s a mix-up with a completely separate firm called Anthem Vault.

The authoritative record is Shulman, and he has prior ownership ties to Anthem Tax Services, a sister entity worth knowing about because some negative reviews online conflate the two.

What’s missing: there’s no public bios page for the broader leadership team, no LinkedIn profile of a CEO, no compliance officer named anywhere.

For a company asking you to roll over six-figure retirement balances, I’d want more visibility on who’s running the back office.

What You Can Actually Buy Through Anthem Gold Group

The product catalog covers IRS-eligible bullion plus a fair amount of specialty and proof coinage. Whether you’re funding a self-directed IRA or buying for home delivery, here’s what’s on the shelf.

IRS-Approved Coins and Bars for Your Self-Directed IRA

For metals to qualify inside a Gold IRA under the Taxpayer Relief Act of 1997, they need to meet IRS fineness standards: gold at 0.995, silver at 0.999, platinum at 0.9995. Anthem stocks the usual approved lineup:

• American Gold Eagle, Silver Eagle, and Platinum Eagle (U.S. Mint)
• Canadian Gold Maple Leaf, Silver Maple Leaf, Platinum Maple Leaf (Royal Canadian Mint)
• South African Krugerrand
• Australian Kangaroo / Gold Nugget (Perth Mint)
• Gold and silver bars from refiners like PAMP Suisse and Valcambi
• Gold Kilo Bars and 1 oz Platinum Bars

These are the bread-and-butter IRA holdings most reputable custodians will accept without friction.

Cash Purchases for Home Delivery

Outside the IRA, the inventory gets more interesting (and pricier on premiums). Specialty coins they push include:

• Rocky Mountain Elk Gold Coin
• Gold and Silver Polar Bear & Cub
• Gold and Silver Grizzly Bear Coin
• Gold and Silver Snow Falcon
• Silver Peace Dollar
• Silver Kennedy Half Dollar (90% silver)
• Junk silver bags (90% silver quarters and half dollars)

A caution worth flagging: numismatic and semi-numismatic coins typically carry markups far above spot price.

If you’re new to this, stick with bullion-grade Eagles, Maple Leafs, or Krugerrands until you understand the bid-ask spread on collector pieces.

Account Minimums, Fees, and the Fine Print Nobody Talks About

This is the section where most gold IRA reviews go soft. I’m going to be specific because the fee math is what actually determines whether physical metals make sense for your retirement plan.

Minimum Investment to Open an Account

Reported minimums vary by source. Most editorial reviews cite $10,000 to open a Gold IRA with Anthem, with some references to $15,000 for an IRA transfer and $5,000 for a straight cash purchase.

Call the number and the rep will quote you their current threshold. Be wary if anyone tries to push you well above the published minimum on the first call.

Setup, Custodian, and Annual Storage Costs

Industry-standard fees for self-directed gold IRAs typically run:

• One-time setup fee: around $50
• Wire transfer fee: around $30
• Annual custodian/maintenance fee: roughly $125
• Annual storage fee at an IRS-approved depository: roughly $100

Anthem advertises waived IRA fees for up to 5 years (some sources say 10) for qualifying account sizes. That can save you several hundred dollars upfront, but read the qualifying balance threshold carefully, it’s not waived for everyone.

Custodian fees themselves are charged by partners like Equity Trust Company or STRATA Trust Company, not Anthem directly. That distinction matters for tax reporting and any disputes.

Markups and Spreads on Coins (What to Watch For)

Here’s where retirement savers get burned across this entire industry, not just at Anthem. Bullion coins like American Eagles usually carry premiums of 5–8% over spot. Specialty and proof coins (Polar Bear sets, Elk coins, Snow Falcons) can carry premiums of 20%, 30%, or more.

You won’t find the spread published on the website. You have to ask the rep directly: “What’s your premium over spot for a 1 oz American Gold Eagle today?” If they dodge or steer you toward a “limited edition” alternative, that’s a signal to slow down.

The Rollover and Buying Process from Start to Finish

The process Anthem describes is straightforward, and based on customer reviews it generally plays out as advertised. Here’s the realistic timeline:

1. Initial call (Day 1): A specialist discusses goals, risk tolerance, and which retirement accounts you’re rolling from (401(k), Traditional IRA, Roth IRA, SEP IRA, TSP).
2. Paperwork and custodian setup (Days 2–7): Anthem coordinates with a self-directed IRA custodian to open your account.
3. Funding the account (Days 7–14): Direct rollover from your existing plan is preferred over a 60-day indirect rollover to avoid the IRS early withdrawal penalty risk.
4. Metals purchase and delivery (Days 14–21): Once funds clear, you select metals, lock in pricing, and the coins ship to the depository. Multiple BBB reviews specifically mention metals arriving within 2 days of wire transfer.

Total time from first call to metals in storage: typically 2–3 weeks. Faster than I expected, slower than the marketing implies.

Storage Partners and How Your Metals Are Protected

By IRS rule, IRA metals must be held at an approved depository, you can’t store them in a home safe. Anthem works with the major industry depositories:

• Delaware Depository in Wilmington, Delaware (primary)
• Brink’s Global Services
• International Depository Services (IDS Group)
• A-M Global Logistics

You can choose between segregated storage (your specific coins held separately under your name) and commingled storage (your metals pooled with other investors of the same type). Segregated costs more but gives you cleaner ownership documentation.

Insurance coverage at these depositories typically runs into the billions through Lloyd’s of London policies. For cash purchases shipped to your home, Anthem offers fully insured, tracked shipping at no extra cost.

Buyback Program: Will They Actually Repurchase Your Metals?

Anthem markets a “Simple Re-Purchase Program” and what some sources call a “highest buyback guarantee.” Here’s the catch: the actual terms aren’t published anywhere on their website.

What I could verify from customer reviews:

• They do repurchase metals from clients who want to liquidate
• Pricing is described as “competitive market rates”
• No specific guaranteed spread above or below spot is disclosed
• No published fee schedule for buyback transactions

Compared to larger competitors who publish their buyback spread (typically 1–3% below spot for bullion), Anthem’s lack of disclosure is a weakness.

Before buying, ask the rep in writing what their typical buyback price looks like for the specific coins you’re considering.

What Anthem Gold Group Does Well

After days of digging through reviews, BBB filings, and industry comparisons, several genuine strengths stood out that separate Anthem from the bottom-tier dealers I’ve reviewed.

• BBB record is genuinely strong: A rating, accredited since October 2023, zero complaints on file, 4.98/5 across 49 reviews
• No-pressure sales approach reported repeatedly across Google and Trustpilot
• Fast fulfillment with multiple customers reporting metals shipped within 2 days of wire
• Waived IRA fees for up to 5 years for qualifying accounts (real money saved)
• 24-hour risk-free cancellation window if you change your mind
• Free shipping and insurance on home-delivery orders
• Price-match policy they’ll honor if you bring a competitor quote
• Brian Kilmeade endorsement provides at least some celebrity vetting

These strengths put Anthem in the upper tier of newer entrants, though they still trail established names on track record alone.

Where Anthem Gold Group Falls Short

No company is perfect, and the issues I found here aren’t dealbreakers, but they’re the kind of things you deserve to know before wiring retirement funds.

• Only two years in business: No track record across a full market cycle
• No published pricing anywhere: Every product page says “Call for pricing”
• Buyback terms not disclosed publicly: The program exists but specifics are opaque
• Limited leadership transparency: Only one named owner, no public team bios
• Smaller online review footprint: Under 200 total reviews across BBB + Trustpilot + Google combined
• Confusion with sister company Anthem Tax Services: Some Trustpilot complaints reference tax-service issues, not gold sales
• Specialty coin upsell risk: Reps may steer toward higher-premium proof coins

If any of these concern you, it’s worth comparing Anthem against a few well-known companies that specialize in gold IRAs with longer operating histories before making a final decision.

Third-Party Reviews: What Real Customers Are Saying

Company testimonials are worthless on their own. What matters is what verified customers say on platforms the company doesn’t control. Here’s the breakdown across the three platforms that actually matter.

Platform	Rating	Review Count	Notable Detail
Better Business Bureau	A (Accredited 10/26/2023)	49 reviews / 4.98 stars	0 complaints on file
Trustpilot	4.4 / 5 (“Excellent”)	33 reviews	96% 5-star, 4% 1-star
Google Reviews	5 / 5	61 reviews	Consistent growth through 2025–2026

My honest read: these numbers are impressive for a two-year-old company. Zero BBB complaints is rare in this industry, and a 4.98 average across nearly 50 reviews suggests the customer experience is genuinely positive for most buyers.

The Trustpilot 4% negative sliver appears largely contaminated by sister-company confusion. That said, the total review volume (under 200) is small compared to firms with 5,000+ verified reviews.

Better Business Bureau (BBB) Rating and Accreditation Status

Accredited since October 26, 2023, with an A rating that the BBB explicitly attributes to length of time in business. Zero complaints filed.

The most recent five-star reviews through early 2026 consistently mention named reps (Danny, Monica, Carlton, Brandon, Cameron, Adam, Jeremy) and praise fast wire-to-delivery turnaround.

Trustpilot Ratings and Common Themes in Reviews

Trustpilot rates them “Excellent” at 4.4/5. Positive themes focus on professional reps, transparent pricing on the call, and smooth rollovers.

The handful of negative reviews mostly reference fulfillment delays or, in at least one case, a reviewer confusing Anthem Gold with Anthem Tax Services.

Google Reviews and What They Reveal About Customer Experience

61 Google reviews averaging a perfect 5/5. Common phrases: “patient,” “no pressure,” “explained everything,” “first-time investor friendly.”

Worth noting Google reviews are easier to solicit from happy customers, so I weight BBB and Trustpilot more heavily.

Any Complaints, Lawsuits, or Red Flags Worth Knowing

A search of SEC enforcement actions, CFTC actions, and federal court records turned up nothing against Anthem Gold Group, LLC. No lawsuits, no regulatory actions, no FTC complaints. That’s clean.

The only ambiguity is the operational link to Anthem Tax Services, which has a more mixed review profile of its own.

Worth knowing if you’re reading reviews and trying to figure out which entity a complaint actually references.

Who Should (and Shouldn’t) Consider Anthem Gold Group

Not every gold dealer fits every investor, and being honest about fit matters more than chasing the sale.

Good fit for:

• First-time gold IRA investors who want hand-holding through the rollover
• Retirees comfortable with a phone-based sales process
• Investors with $10K–$100K to allocate who’ll benefit from waived fees
• Buyers who value a no-pressure consultation over rock-bottom premiums

Not a great fit for:

• Sophisticated metals buyers who want to compare published premiums online
• Investors moving $250K+ who’d benefit from the scale and reporting of a larger firm
• Anyone uncomfortable buying without seeing the buyback terms in writing
• DIY investors who’d rather buy bullion directly from APMEX or JM Bullion without an IRA wrapper

Frequently Asked Questions

Q1. Who Owns Anthem Gold Group?

Jake (Jacob) Shulman is listed as the Owner and Principal Contact on the BBB record. He’s the only publicly named principal. The company is registered as Anthem Gold Group, LLC in California.

Q2. What Is the Minimum Investment to Open an Anthem Gold Group IRA?

Most sources cite a $10,000 minimum for opening a Gold IRA, with some references to $15,000 for IRA transfers and $5,000 for direct cash purchases. Confirm the current threshold with a rep before committing.

Q3. Does Anthem Gold Group Charge Hidden Fees or Commissions?

They advertise no hidden fees, and BBB reviews back this up. Standard costs include custodian fees (around $125/year), storage fees (around $100/year), and coin markups over spot. The markup is where most of their margin sits, ask for it directly on the call.

Q4. Does Anthem Gold Group Have Any Lawsuits or Unresolved Complaints?

No lawsuits, no SEC or CFTC actions, no BBB complaints on file as of this review. The BBB record shows zero formal complaints since accreditation in October 2023.

Q5. Does Anthem Gold Group Buy Back the Metals They Sell?

Yes, through their Simple Re-Purchase Program. They commit to competitive market rates but don’t publish a guaranteed spread or fee schedule. Get specifics in writing before buying.

Final Verdict: Is Anthem Gold Group Worth Your Money?

Anthem Gold Group looks like a legitimate, BBB-accredited dealer with a genuinely strong early customer record. The A rating, zero complaints, and 4.98 BBB average are real signals worth respecting.

Where they lose points is operating history (only two years), buyback transparency, and the call-only pricing model.

If you’re rolling over $25K–$100K and want a patient, no-pressure consultation with waived IRA fees, they’re a reasonable choice.

If you’re moving serious retirement money, or you want everything in writing before the first call, compare them against firms with a decade-plus track record before deciding.